Demand-Adjusted Technology Advantage

DATA paves the way for growth

The digital world is growing fast, and data centers are the backbone that keep it running. With the rise of artificial intelligence, streaming, e-commerce, and remote work, more data centers are needed to store and process vast amounts of information.

Heartland Energy’s Demand-Adjusted Technology Advantage (DATA) program helps communities attract data centers while ensuring reliable and cost-effective energy. DATA is an interruptible rate designed for data centers that can adjust power usage during peak demand times. This means communities can benefit from new economic opportunities without putting extra strain on the grid.

Why DATA?

  • Boosts Local Economies – Data centers create jobs and generate tax revenue
  • Supports Infrastructure Growth – Increased demand can improve roads, utilities, and telecom services
  • Ensures Energy Reliability – The interruptible rate balances energy needs with grid stability

Who qualifies?

  • Located in Heartland Energy’s service area

  • Peak load of at least 5 MW

  • 80% load factor

  • Willing to participate in demand response programs

Heartland Energy is working closely with customers to explore opportunities for data center growth. Interested in learning more? Contact us today at 605-256-6536.

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